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Nancy*, a 47-year-old single mother from North Yorkshire was conned out of over £350,000 that way: “I wasn't comfortable, and then I got so far in I couldn't get myself out, and I didn't want to walk away having lost £50,000 or what-have-you, so you keep going in the hope that you're wrong and this person is genuine,” she explained to the BBC.Nancy is now facing bankruptcy, and although her case is extreme, the average victim of online dating fraud loses £10,000 according to Action Fraud.As for the rest of us, it’s hard to complain about a corporate advertiser butting in on our dating lives.Tinder’s efficient and superficial approach to matchmaking has already thoroughly commercialized the attraction process; the only difference between the Tinder ad for Mindy and the Tinder ad for ourselves is that Lahiri isn’t actually available for a nightcap.So maybe sitcoms characters don’t sign up for online dating services because they don’t need an additional narrative strategy to structure their lives and provide a reliable stream of romantic interests; they have writers who do that for them.Unscripted singles rely on technology companies to perform a similar trick.
But there’s another way of looking at it: Sitcoms and dating sites are both built to organize our messy romantic lives by corralling our desires into neat narratives.Brooks had no idea about the elegant ad, which features tasteful touches, such as red roses and the specification that he is looking for a wife with “proportional height and weight.” Rather, his 78-year-old father took it out on his behalf.Brooks says he is “infuriated” with his father; however, he is not stopping him from interviewing women who answer the ad.(Then again, most Tinder back-and-forths won't result in a real-life meetup, either.) So the question isn’t why is Mindy on Tinder, but why isn’t Tinder on Since online dating’s rise—last fall, Pew found that 38 percent of single Americans have now used a dating site or app—sitcoms charting the single life have failed to sign up.In two seasons of casual dating, Mindy’s been set up on a blind date; she’s met suitors on the subway, in her office building, in the hospital, and on the street; and she once even unwittingly employed the services of a male escort. In 2011, Fox’s released a faux online dating video for single bro Schmidt, but in prime time, nobody in the show’s loft full of Los Angeles singles has so much as logged onto Ok Cupid.