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IMVU grew its revenue primarily by increasing the sale of virtual currency to its members, who use that currency to purchase virtual goods ranging from clothing for their avatars to furniture for their rooms.Since 2004, IMVU’s own users have created more than 3 million items, giving IMVU the biggest catalog of virtual goods in the world.After they sell credits, these brokers transfer the credits to the buyer on IMVU, where IMVU takes a small processing fee in the form of credits.“We’re kind of like an e Bay for virtual goods,” Rosenzweig said.Users buy credits from IMVU and then use those credits to buy items from each other.Developers can get training on 3-D artistry and within a very short time upload their creations for a nominal credit fee.Users can create their own avatars for free, but IMVU got a big boost this summer after it launched a new user interface.That interface allows users to try clothes on their avatars using a “try it” button.

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But IMVU’s virtual spaces are limited to rooms or scenes (like the beach or an estate), and its content is user-generated.Some fighting messages reportedly have been seen on the website; we didn't observe any during the review of the app.Users can report other users for rules violations by clicking on their avatars and tapping "report" under their profiles.They keep the vast majority of the credits proceeds from sales of their virtual goods.If developers want to cash out, they can do so through a free market economy that allows them to sell credits directly to third-party registered credit brokers, who buy and sell credits on third-party websites.

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