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In fact, people over 50 are one of the fastest growing segments.“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).D., a junior fellow in economics at Harvard University.In other words, there’s no incentive for them to make the experience speedy.She signed up for JDate, an online dating site for Jewish singles.

The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.

“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.

They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.

Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.

But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.

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